The Double 11 Shopping Carnival refers to the annual online sales day on November 11. It originated from an online promotion on Taobao Mall (Tmall) on November 11, 2009. At that time, the number of merchants involved and the promotion was limited, but the turnover was much higher than expected, so November 11 became a fixed date for Tmall to hold a big promotion. Singles Day has become an annual event for China's e-commerce industry and is gradually influencing the international e-commerce industry. The 2020 Singles' Day shopping carnival kicked off on Nov 11, 2020.From November 1 to 0:30 on November 11, more than $372.3 billion was sold in real-time during the Tmall Singles Day global Carnival season 2020.
The sales volume of Deeyeo brand Tmall on Nov. 11 exceeded 36 million, up 128% year on year. Thanks to the 600, 000 families who chose Deeyeo Mom and Baby. Deeyeo brand was founded in 2009, the products cover wet towels, diapers, nursing pads, maternity care pads, breast milk leakage pads, cotton soft towels and many other products. Since its inception, the brand sold well in the Central Plains. In 2015, the e-commerce operation center was established to achieve simultaneous online and offline sales, and the sales performance was among the top. The brand has always paid attention to product quality and brand building, while paying attention to sales performance. In 2015, the trademark of Deeyeo was awarded as a famous brand in Henan Province. For 8 years, Deeyeo has been committed to the design, production and sales of maternal and baby products. Safety, comfort and health are the brand philosophy of Deeyeeo. The brand tenet of Deeyeo comes from everyone and serves every family. The brand vision is to make every family's products safe, comfortable, good and sanitary, so that everyone will no longer worry about quality.
Under the background of increasing downward pressure on the economy, the shopping carnival saw a surge in passenger flow and high daily transaction volume, indicating that people have a strong willingness and high ability to spend, which is undoubtedly a stimulus to domestic demand.This is a positive sign. The explosion of e-commerce demand has revealed the huge potential of online consumption in China, which is a confrontation between traditional and new retail formats. Jack Ma, CEO of Alibaba Group, believes the Singles' Day shopping festival is a signal of China's economic transformation and a competition between new and traditional marketing models. Analysts said that with the successful breakthrough of 10 billion nodes, China's retail industry is undergoing a fundamental change -- online transactions have transformed from one of the supplementary channels for the retail industry to the mainstream channel to boost domestic demand. From this, the traditional retail format has been completely forced to upgrade.
In addition to a wealth of promotional activities, this year's Singles' Day has also added a new promotion method -- live broadcasting. With the rise of live video, web celebrity has become an emerging channel for brands to increase sales and create explosive models. For brand owners, live video broadcast can make the brand take the initiative to attack and promote with the powerful appeal of web celebrity. The consumer then places the order.
Online sales will no longer be the primary focus of brand owners. How to improve the repurchase rate of consumers, increase the purchase price of single customer, and improve the after-sales satisfaction rate are the topics that brand owners need to pay attention to. Behind this is the tireless efforts of the brand e-commerce team, which reflects the strong supply chain and product development capabilities. Thank you for your efforts and the support of so many families.